Limoneira Company Signs Megan Roosevelt, Healthy Grocery Girl® to Promote Lemons for Life
SANTA PAULA, Calif.–(BUSINESS WIRE) — Limoneira Company (the “Company” or “Limoneira”) (NASDAQ: LMNR) announced today that is has entered into an Agreement with Megan Roosevelt, the founder and CEO of Healthy Grocery Girl®.
Roosevelt is an internationally published author, cooking show host and producer as well as a nutrition expert for regional and national television and magazines. In addition to being a plant-based Registered Dietitian, Roosevelt through Healthy Grocery Girl® provides her extensive audience with on-line cooking videos and says “I love helping people get healthy in ways that are realistic and fun”.
“As one of the largest growers of lemons in the United States, the partnership with Limoneira made a great deal of sense”, she said. “It’s synergistic. We all know that lemons are among the healthiest products people can integrate into their diets”.
Alex Teague, Limoneira COO agreed and said “Limoneira will be launching the Company’s Lemons for Life™ campaign for 2016 at the Produce Industry’s largest trade show, Fresh Summit in Atlanta in October”. “Megan provides the perfect face for “Lemons for Life”™. She’s passionate, credible and articulate about getting people healthy. Her involvement adds a lot of value for our grocery and food service partners. We’re excited about our relationship”
Lemons for Life ™ builds on the Company’s successful “Unleash the Natural Power of Lemons” campaign and highlights a variety of ways that lemons can be integrated into consumer’s lives. These include recipes, natural cleaning, beauty and health tips as well as lifestyle applications.